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Public Relations For Dummies, by Eric Yaverbaum
Download Ebook Public Relations For Dummies, by Eric Yaverbaum
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Review
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
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From the Back Cover
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line. THE DUMMIES WAY® Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis Get smart! @www.dummies.com Find listings of all our books Choose from many different subject categories Sign up for eTips at etips.dummies.com
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Product details
Paperback: 358 pages
Publisher: For Dummies; 2 edition (May 30, 2006)
Language: English
ISBN-10: 0471772720
ISBN-13: 978-0471772729
Product Dimensions:
7.4 x 1.1 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#103,247 in Books (See Top 100 in Books)
Well written and simple to follow. Worth reading more than once, as the author gets you thinking with how to apply the information to your situation, to your area of business or activity. When I finished, I felt I had / have a better understanding of Why PR and what one is trying to do with PR. It is simple enough that it is fairly easy to follow, yet broad enough to get one thinking with other possibilities of how can you use this in your field? The creative examples also get you thinking with the information. It is definitely the kind of book you would want to read more than once.Also, I would say the way it is laid out, it is easy to find the immediate chapters that apply to what you need to deal with right now, whether it's a PR flap or an immediate PR opportunity. It is nicely tied in to marketing as well, and shows the relationship between the two and how they work together.
Great book with a lot of info packed in there. Definitely worth the money. The only reason I am giving it 4 stars instead of 5 is that I wish it was updated. It's already several years old and things change quickly in this industry!
This book will help business owners whether their company is a start up or centuries old. Do not consider going another day without reading this book.
really helpful
This is a great introduction to developing a public relations strategy for a business or a non-profit. I've found it very useful for both.
Good read.
This is a must read for those who need to know more about promotion. My main criticism is that the hard copy version I received was first published in 2006 and I could see limited signs of revision.
A good overview of PR activities.
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